Purple Leash

EVERYDAY

Explore our year-round collection of items to show your support — and courage — for domestic abuse survivors and their pets every day.

For help, call the Domestic Violence Hotline 24/7 at 1-800- 799-7233 (SAFE) or visit  THEHOTLINE.ORG

PURINA & THE PURPLE LEASH PROJECT:
Origin Tail

Over a decade ago, a Purina associate learned many abuse survivors must either stay in abuse for their pets or leave them behind.
We knew we had to help. So, we partnered with RedRover to create the Purple Leash Project to help survivors and pets escape and heal together.
Since then, we’ve helped increase the amount of pet-friendly domestic violence shelters from 3% to nearly 20%.
Every purchase supports our partner, RedRover, in providing grants to shelters nationwide.

#CourageousTogether

No one should ever have to choose between their own safety and their pet. Let’s stand together to make sure they never have to. Show your support with #CourageousTogether and join the movement.Â